The Purposeful Enterprise integrates Communities, Collaboration, Kanban, and Tribes.
- “The Smart Growth Manifesto: Creative People Collaborating to Create Value” recognizes Umair Haque’s “The Smart Growth Manifesto” and John Hagel III, John Seely Brown, and Lang Davison’s Big Shift / Collaboration.
- “Teams: A ‘Good’ Thing or Instruments of Command-and-Control?” emphasizes the notion of authentically voluntary participation.
- “From 1.0 to 2.0: From ‘Moral Imperative’ to ‘Business Imperative’ and the ‘Calm Before the Storm'” recognizes a tapestry for disruptive forces involving Tribes, Leadership, Communities (of interest, practice, and purpose), Culture, Collaboration, and other profound ways of being and becoming.
- Gary Hamel‘s “Moon Shots for Management” with “25 Stretch Goals for Management”
- Seth Godin’s “Tribes”
- CultureSync’s (Dave Logan, John King, and Halee Fischer-Wright) “Tribal Leadership”
- CultureSync’s (Dave Logan) & Vanto Group’s (Steve Zaffron) “The Three Laws of Performance”
- Enterprise 2.0 (along with “The Dawn of Emergent Collaboration” and the “What, Why and How”)
- “Modern Management: The Prophet, First Lady, and Fathers” emphasizes the notion of fellowship around common purpose.
- “Scrum, Lean, and Kanban: Is ‘Kanban’ the ‘New Scrum’ or the ‘New Lean’?” emphasizes Kanban and its relationship to the notion of collaboration.
- “Leanness, Agility, Competitiveness, and Kanban” version-1 and version-2 interrelate these bodies of principles and values.
Additionally, consider Etienne Wenger’s Communities of Practice and David Cushman’s profound insights around Communities and Business (Communities of Purpose being the Business Units of the 21st century).
From all this (among more ideas) emerges the notion of the Purposeful Enterprise (or Tribal Enterprise) that integrates Communities, Collaboration, Kanban, and Tribes.
Today, an organization or enterprise is a “system” that is statically composed of structural units (business units, divisions, departments, etc.) and dynamically operates using processes. Its structures and processes are integrated and organized around externally- and internally-facing products & services as well as projects and teams.
- Products & services establish targets as ends (or “bundles of value”, authentic or otherwise).
- Projects are institutional instruments to manage effort, targeting products & services.
- Structural units are institutional instruments to organize people and resources as means.
- Teams are institutional instruments to organize people, integrating structural units and projects.
- Management is an institutional instrument to compound human effort.
While Gary Hamel explores if we have reached the end of Management due to being limited by our DNA, we must also explore if we have reached the end of our Organizations (Product Management, Project Management, Product Development, etc.) — we are all “prisoners of our paradigms”.
The Purposeful Enterprise
The Purposeful Enterprise is a Community-of-Communities or Constellation-of-Communities or Tribe-of-Tribes.
- A community is a group of people with a common passion through identity, engagement, and meaning.
- A community of interest (CoI) focuses on a common interest.
- A community of practice (CoPr) focuses on a common area of practice or something that members do, generally known as a discipline.
- A community of purpose (CoPu) focuses on a common purpose, which emanates from common values, vision, and passion.
- Tribes emerge as a community of purpose with a leader and voluntary members.
The Purposeful Enterprise integrates these social aspects.
- A Kanban system is a simple “synchronization” tool for maximizing throughput.
- Collaboration involves purposeful contribution and confirmation using flow and pull. (Passion, Engagement, Purpose)
- Leanness, Agility, and Competitiveness focus on competency, culture, observe-orient-decide-act cycles, and value.
Towards the Purposeful Enterprise
Today’s organizations may progress towards becoming Purposeful Enterprises by fostering Tribal Leaders, including Value Champions who represent Markets & Business (generally from the Product Management, planning and marketing, side-of-the-house) and Innovation Champions who represent Technology (generally from the Product Development/Engineering side-of-the-house).
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Vision of the Purposeful Enterprise
As today’s organizations further progress towards becoming Purposeful Enterprises, Tribal Leaders will need to embrace Markets & Business & Technology (generally from every side-of-the-house).
Every aspect of the Vision of the Purposeful Enterprise is “grounded in reality” (derived from more-empirical and less-anecdotal evidence). Consider Google, Yahoo & Microsoft, and Microsoft vs. Yahoo.
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