From 1.0 to 2.0: From “Moral Imperative” to “Business Imperative” and the “Calm Before the Storm”

The 20th century is 1.0 and the 21st century is 2.0 — All-Things 2.0 / Reality 2.0: Web 2.0, Economy 2.0, Capitalism & Finance 2.0, Management 2.0, Leadership 2.0, Marketing 2.0, Innovation 2.0, etc.!

And (possibly) more: Product Management 2.0, Product Development 2.0, Lean 2.0, Agile 2.0, Scrum 2.0, Enterprise Transformation 2.0, etc. — All-Things 2.0 / Reality 2.0!

Gary Hamel (ranked #1 most influential business thinker in the world by the Wall Street Journal) — the father of “core competence”, “strategic intent”, “industry revolution”, and “resilience” / “renewal” — is “calling for nothing less than a revolution in how large organizations are structured, managed and led”.

He claims that “the world is becoming more turbulent faster than most companies are becoming more resilient”, “knowledge itself is becoming a commodity”, “what matters is less a company’s capacity to exploit a proprietary knowledge advantage, than its ability to generate a rapid stream of powerful new insights”, “efficiency at scale is no longer the most pressing challenge for modern organizations”, “we know that management is out of date, we know its rituals and routines look slightly ridiculous in the dawning light of the 21st century”, and “our task … is to reinvent this critical technology for a new age.”

He further offers “Moon Shots for Management” with “25 Stretch Goals for Management”. Management — “structures, processes, and techniques used to compound human effort” — has “reached the limits of improvement”. Management 1.0, “the industrial age paradigm built atop the principles of standardization, specialization, hierarchy, control, and primacy of shareholder interests”, is collapsing and giving way to Management 2.0 with the aim of making “every organization as genuinely human as the people who work there”: “People are adaptable”, “People are innovative”, “People are community minded”. “The technology of management frequently drains organizations of the very qualities that make us human: our vitality, ingenuity, and sense of kinship. What companies once regarded as merely a moral imperative — creating organizations that are genuinely human — has become an inescapable business imperative”.

Seth Godin’s “Tribes”, CultureSync’s (Dave Logan, John King, and Halee Fischer-Wright) “Tribal Leadership”, and CultureSync’s (Dave Logan) & Vanto Group’s (Steve Zaffron) “The Three Laws of Performance” coinciding with the emergence of Enterprise 2.0 are forming a tapestry for that business imperative.

Tribes, Leadership, Communities (of interest, practice, and purpose), Culture, Collaboration, and other profound ways of being and becoming are forthcoming — Now is indeed only the “Calm Before the Storm”!


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