Every Organization involves Business and Technology to deliver value to Customers. The heart of Business is Product Management, which involves planning and marketing products/services. The heart of Product Management is the Product Manager. The heart of Technology is Product Development or Engineering, which involves realizing product/services.
Agility is a value system that emphasizes people, results, collaboration, and responsiveness. Scrum is a simple “inspect and adapt” framework that organizes work for maximum efficiency and effectiveness based on Agility. Scrum involves three roles, three ceremonies, and three artifacts. Scrum rallies management & teams as well as business & technology around value.
To foster interdependence and a focus on value, Scrum integrates Business via a Product Owner role and Technology via a Scrum Team role (cross-functional and self-organizing with Define & Build & Test perspectives). Fundamentally, Agility is about responsiveness. Enterprise Agility is about the Business and Technology (as an Enterprise) being responsive to the Marketplace and Customers. Integration, interdependence, and ultimate alignment among Business and Technology is best achieved by ensuring that the organizational Product Manager role is Scrum’s Product Owner role.
As organizations adopt Scrum, people in the organizational roles of Product Manager, Product Owner, Business Analyst, and System Analyst (or similarly and amongst other roles) are enthusiastically debating their process roles. When organizations focus on the “letter of Scrum” rather than the “intent of Scrum”, these issues become debilitating! When organizations focus on the “intent” rather than “letter”, these issues become harmonizing and empowering!
If you are challenged or struggling with Product Management and Agility or Scrum, reply with your questions and thoughts via this blog entry or via email; then join in the Free Four-Part Agile Product Management Webinar Series where we’ll explore and further demystify Agile Product Management (including dispelling common myths and fostering clarity) in addition to addressing your questions (during the webinar and on this blog).